General Sales Manager
Bill has been in the automotive industry for over 30 years and is well versed in dealership management. His understanding of how to manage staff and inventory makes him a valuable addition to our team. He has been a member of the Pioneer family for over 10 years.
He has registered more than 100k miles on a bike. His trips have all been in the U.S. and Canada. He and his wife Linda have two young children that they enjoy spending time with every day of their lives.
God willing, he will be with us for years to come.
After repairing a number of American and European motorcycles as a hobby, Ray began his career in the motorcycle business in 1995 as a technician at a BMW dealer. An opportunity to escort the Olympic Torch in 1996 pulled him away from the dealership. He spent the next 5 years working for Alem International, leading demo rides for BMW, piloting camera bikes for bicycle races and triathlons, and acting as a crash test dummy on BMW's outrigger bike. Returning to Colorado in 2001, Ray resumed his education and training as a technician at a BMW dealership. In 2003 he took an opportunity to work with some of his heroes at BMW of Denver. Clem Cykowski and Bob Creger were great assets to Ray as a hobbyist and apprentice/journeyman technician. In the fall of 2011 Bob Creger talked Ray into retiring his wrenches in favor of sales; putting his motor-mouth to work.
Ray's travels with Alem and for pure enjoyment has taken him to 47 states and 6 countries by motorcycle. He is on his 5th GS, 'Zella and would love to leave the motorcycle industry long enough to ride her to Alaska or Tierra del Fuego.
With approximately 250,000 miles under his belt on 20+ machines Ray has the experience to help you find the right motorcycle for you!
Office Manager/Title Clerk